Step 01 · Join
Tap at the counter
Customer scans a QR. Pass drops into Apple Wallet. No app download, no login.
The loyalty layer · on top of your POS
Loyalty that keeps them coming back.
Digital loyalty on Apple Wallet. A game on every visit. Real regulars — without the flat 20% off.
90-second setup. No card. No contract.
Wallet pass
Apple Wallet + Google Wallet. No app download.
Games every visit
Spin, Wheel, Scratch, Drop — pick your template.
Smart re-engagement
Location-based and inactivity push notifications.
Honest analytics
A/B-proven retention lift. Not vanity metrics.
Built to work with
Live
SquareStripeWalletWallet
Coming
toastShopifyCloverMailchimp
All marks are trademarks of their respective owners.
The customer loop
Step 02 · Play
A game on every visit
Spin, scratch, wheel, or drop — pick a template. Rewards come from your menu.
Step 03 · Return
A push when they drift
Location-based and inactivity triggers pull regulars back before they're gone.
Why Sticki
0.
Templates
Games and classics, in one plan
Four games, three classic templates, a hybrid, and two programs. Start with a punch card. Graduate to a spin. Your call.
0%.
Default win rate
Designed to feel winnable
Games default to a 60% win rate with a guaranteed win by play two. No one churns because your rewards feel rigged.
A/B.
By default
Measured honestly
Every campaign runs against a control group. Real retention lift, or we tell you it's flat. No vanity numbers.
Templates
Games or classics. Or both.
Ten loyalty templates — four variable-reward games, three classic patterns, a hybrid, and two programs that run in the background. Pick one or stack them. All 10 live on the $89 plan.
Game
Spin
Slot-machine reels. Three lanes settle on a row of rewards.
Best for: The universal demo. Works for any shop.
Game
Wheel
Wheel of fortune — tap, watch the pointer settle on a sector.
Best for: Cafes, juice bars — fast, visual, celebratory.
Game
Scratch
Scratch-off card hides the reward until you reveal it.
Best for: Restaurants, takeout — scratch at the table after the meal.
Game
Drop
Plinko. A ball bounces through pegs into a reward bin.
Best for: Bars, breweries, experiences — the wait is the fun.
Classic
Punch card
Buy 9, get the 10th free. The paper stamp card, but digital.
Best for: Everyone. The familiar choice for conservative shops.
Classic
Points per dollar
Earn points per dollar spent. Redeem at thresholds.
Best for: Restaurants, bars — rewards scale with check size.
Classic
Visit count
10 visits = free item. Simpler than punch card — no dollar tracking.
Best for: Salons, fitness studios — visit-anchored loyalty.
Hybrid
Punch → Spin
Buy 5 coffees, earn a spin. Classic mechanic, variable reveal.
Best for: Merchants who want familiar structure with a moment of surprise.
Program
Tier program
Bronze → Silver → Gold. Benefits unlock as customers spend more.
Best for: Restaurants, salons — high-ticket customers get recognized.
Program
Birthday reward
Automatically unlock a reward on each customer's birthday.
Best for: Everyone. Low-effort retention move.
More templates rolling out every month. You vote on what ships next.
In pilot
Quiet pilots. Loud waitlist.
Sticki is in private pilot with a small group of shops across categories. We'll open publicly when the pilots have run long enough to show real retention data — not a week sooner.
- Coffee shop · Brooklyn
- Juice bar · Austin
- Nail salon · San Diego
- Taco joint · Oakland
- Yoga studio · Portland
- Cocktail bar · Providence
- Bakery · Seattle
Pricing
One price. No tiers. No bullshit.
$89/month
Billed annually. $99/mo month-to-month.
- All 4 templates · unlimited rewards
- A/B proof · pity-win guaranteed
- Works with any POS · Square live now
No card. No contract. Cancel anytime.
FAQ
The honest answers.
Is Sticki live yet?
Not publicly. We're in private pilot with a small number of shops, opening to new merchants soon. Start-free from the homepage joins the waitlist.
How is this different from Square Loyalty?
Square Loyalty is points and tiers, tied to Square's POS and Square's app. Sticki is game-based, wallet-native (Apple Wallet + Google Wallet), and runs on any POS — so when you open a second location on Toast, Sticki comes with you. It also A/B tests every campaign by default, which Square Loyalty does not.
What about Toast Loyalty / Fivestars / Stamp Me?
All tied to their own POS or their own customer app. None ship variable-reward games or wallet-pass-native enrollment. If you switch POS later, you lose the program. Sticki is the layer that sits on top, so your program survives.
Will my customers get frustrated if they lose?
We default to a 60% win rate, with a guaranteed win by the second play. Most wins are small upgrades that cost you pennies (extra shot, oat milk, 10% off). Rare wins are the free item worth talking about. Customers don't churn on games that feel winnable — they churn on games that feel stingy. Ours is designed not to feel stingy.
Do I have to train my staff?
No. Enrollment is customer-driven — a table tent, a counter sign, or a QR on the receipt. Your customer scans and adds the pass themselves. At redemption, staff either sees the reward on your POS (when integrated) or the customer shows their phone. Your team's only job is to hand over the free croissant.
Who owns my customer data?
You do. The names, emails, phone numbers, and transaction history at your shop are yours — exportable anytime to CSV or your CRM. Sticki owns the wallet-pass infrastructure and the anonymous cross-merchant identity. If you leave Sticki, you keep your list.
Which POS integrations are live vs coming?
Live today: Square, Stripe, Apple Wallet, Google Wallet.
Coming: Toast, Shopify POS, Clover, Mailchimp.
No integration? Sticki still works — customers scan a QR, staff honors the reward manually. You just miss auto-redemption at the register.
Coming: Toast, Shopify POS, Clover, Mailchimp.
No integration? Sticki still works — customers scan a QR, staff honors the reward manually. You just miss auto-redemption at the register.
In private pilot · spots open
Walk into your shop tomorrow with a working loyalty program.
90-second setup. No card. No contract. Cancel any time.