Blog
Notes from the team.
Essays on gamified loyalty, playbooks for shop owners, and the occasional rant about why digital loyalty has been broken for a decade.
- Playbook· 13 min read
Reward pool recipes: 15 examples that actually work.
A practical cookbook of reward pools for cafes, restaurants, salons, fitness studios, and bars — with probabilities tuned to a 10% reward budget.
Read - Essay· 7 min read
The staff-compliance problem that killed loyalty platforms — and how we designed around it.
If your loyalty program depends on baristas pushing enrollment at the register, it will fail. Here's why — and the customer-pull model we built instead.
Read - Playbook· 11 min read
The math behind variable rewards: how to tune odds without losing money.
A practical walk-through of expected value, win rate, and the reward-pool math for a $4.50-ticket coffee shop.
Read - Essay· 4 min read
Why we're building sticki.
A short note on paper stamp cards, retention, and the loyalty product local shops actually deserve.
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